How Dental Affiliate Programs Can Grow Your Practice

How would you like to turn your dental practice into a veritable money-making machine? If you’re looking for easy ways to boost your revenue, give dental affiliate programs a shot. Partnering with affiliate programs is a smart move as it allows you to earn money with almost no work on your part. On top of that, you can expand your product offerings to better support your patients’ oral health needs.

Weave perfectly complements dental practice affiliate programs. Our software includes a full suite of must-have tools, such as digital forms, appointment reminders, and online scheduling.

What Are Dental Affiliate Programs?

Affiliate marketing is essentially a partnership between your practice and another business. With an affiliate program, you showcase a business’s products or services in your practice or online. When a patient makes a purchase, you earn commissions. Yes, it really is that easy!

There are two main types of affiliate programs:

• Dental advertising affiliate programs: With a dental advertising affiliate program, you’ll focus on showcasing dental products, such as teeth whitening kits, night guards, floss, and brushes.
• Dental plan affiliate programs: With a dental plan affiliate program, you promote specific insurance or dental savings plans, earning a commission when someone signs up for a plan.

Top Dental Affiliate Programs for Your Practice

What are the best dental affiliate programs? Below, we’ll cover some of the top product-based and dental plan-based affiliate programs.

Leading Product-Based Affiliate Programs

Let’s look at some of the best programs for affiliates here.

• Candid: Candid is a clear aligners company that offers at-home kits that help patients achieve a beautiful smile without having to visit the dentist. It pays a $5 commission per sale, which is on the low side, but offers a great conversion rate of 11.7%.
• AlignerCo: This aligner company runs on the ShareASale Network. It pays a flat 5% commission on all sales except SmileFlex Easy, for which you’ll earn a $40 commission per sale. The company pays via direct deposit, check, and Payoneer.
• SportingSmiles: SportingSmiles sells a variety of oral care products, including teeth whitening products, retainers, and mouth guards. Its commission structure is 10% per sale, and the conversion rate is 9%, with an average order value of $52.77.
• AuraGlow: AuraGlow claims that its whitening kit can help your patients achieve a white smile in a mere seven days. Affiliates earn an 8% commission on sales through their unique link.
• HiSmile: HiSmile sells peroxide-free teeth whitening kits that brighten teeth using blue LED light. It pays 15% per sale, and its whitening kits typically sell for $149 each.
• Smileactives: Here’s another company that offers LED teeth whitening kits. The company offers a 20% commission per sale, and you’ll earn bonuses for selling a certain number of kits per month. For example, sell 50+ kits, and your commission increases to 25%.

Best Dental Plan Affiliate Programs

Want to focus on dental plan affiliate programs instead of product-based programs? Check these out:

• Aetna Vital Savings: Aetna Vital Savings is an affiliate marketing program that pays an impressive 20% commission on sales from your website. The plan provides subscribers with a discount card that saves them 15% to 50% on services like teeth whitening, as well as prescription drugs.
• DentalPlans: The DentalPlans affiliate program is essentially a marketplace for dental savings plans. Here, people without dental insurance can choose from one of 30 plans. The company doesn’t list its commission. The minimum payment threshold starts at $50 and goes up to $2,500.
• DentalInsurance.com: This company offers a commission when you refer patients who sign up for one of its insurance plans. Its commission structure currently isn’t listed.

Benefits of Joining Dental Affiliate Programs

The following are some of the perks you’ll enjoy when you sign up for a dental affiliate program.

Increased Revenue

What dental office couldn’t use more money? Dental affiliates can earn a nice chunk of change just for promoting teeth whitening products, brushes, and other accessories. The best part is that you don’t have to purchase or ship the products yourself. Simply refer your patients to the affiliate network, and it does all the work while you focus on the important stuff.

Enhanced Patient Loyalty

Offering trusted products to your patients is a surefire way to gain their loyalty while putting extra cash in your pocket, especially if they can score discounts on products they already use. You can also help patients sign up for a savings plan for reduced-cost dental care.

Passive Income

You are a busy dentist or orthodontic specialist and don’t have time for money-making schemes that take a lot of time and work. That’s why affiliate programs are so appealing. Once you’ve set up your website and referral links properly, an affiliate program requires very little effort in exchange for lucrative rewards.

How To Choose the Right Dental Affiliate Program

There are dozens of affiliate programs out there catering to the dental industry, and choosing one is like plucking a needle from a haystack. Here’s how to narrow down your options.

Understanding Your Patient Base

Before choosing a program, consider your dental niche and the type of patients you serve. What products and dental services are they looking for? For example, if many of your patients ask you about buying an at-home teeth whitening kit, you might choose a platform like Spotlight Oral Care or SNOW.

Evaluating Common Structures

Understanding the different affiliate structures is important because they affect how (and how much) you’re paid. Pay-per-lead structures pay you when you refer a lead to a company. You don’t have to close the sale; just send the lead, and you will get paid.

Pay-per-sale structures, on the other hand, pay you for each sale. When choosing a pay-per-sale program, pay attention to the average order value and the minimum payout threshold. The minimum threshold dictates the amount of commissions you must make for a payout.

Integration With Your Current Workflow

Ensure that the program you choose integrates smoothly with your existing workflow. It should also integrate well with all your systems, including Weave’s platform for reviews and payments, to streamline engagement and promotion.

Promoting Dental Affiliate Programs in Your Practice

You’ve chosen your oral care program, so how should you promote it? You have two options: in-office promos and online promotion tactics.

In-Office Promotion Strategies

Everyone loves a freebie, and offering samples is one of the best ways to sell patients on affiliate products. Hand out a free toothbrush, bag of floss picks, or teeth whitening strips. If patients like the samples, sales will come rolling in.

If you’re promoting dental savings or insurance plans, place pamphlets describing the plans at your front desk. Train front desk staff on how to sell the benefits of the plans to curious patients.

Online Promotion Tactics

You are not limited to promoting affiliate products only in the office. If your website gets a lot of traffic from major search engines, using it to showcase products is an excellent way to increase sales. In addition to website optimization, remember to add your affiliate link when promoting products.

You can also promote products via email and social media. With its built-in tools for social media reviews and email marketing, Weave can help with online promotions and much more.

How Weave Complements Dental Affiliate Programs

Weave is the perfect partner for dentists who use affiliate programs. Here’s how it works.

Streamlined Communication

Weave comes with a handy communication system that includes text reminders, email marketing, and phone tools, making it easy to stay in touch with patients. These tools help ensure patients stay engaged with your affiliate promotions.

Easy Payments and Billing Integration

With Weave, getting paid for dental care has never been easier. Weave integrates seamlessly with your fee schedule and enables patients to pay for your services by text or email.

Managing Reviews for Affiliate Products

Collecting positive reviews for affiliate products is the key to big sales. Stop stressing about review management and try Weave, which includes tools like review requests and alerts that warn you whenever a patient leaves a negative review.

Watch the webinar: The Art and Science of Review Management.

Take Your Dental Practice to the Next Level With Weave

If you’d like to earn extra cash while improving patient care and loyalty, you’ll love dental affiliate programs. Once you’ve picked the right program for your practice, try Weave!

Get a demo today to see how Weave’s platform can help you enhance your practice management and seamlessly integrate affiliate promotions.