Essential Steps for Successful Dental Practice Relocation

Deciding that your dental practice needs to move to a new office can be stressful, even if the change is for the best. Will your current patients be willing to follow you? How will you ensure a smooth transition without losing money? What if your new neighborhood isn’t as nice or convenient for patients?

If you’re considering moving to a new dental practice location, you may have no other options. Focusing on what you can control about the move and making it as successful as possible can help you gain the most benefits from the venture while minimizing challenges.

Follow this dentist’s guide to make the most of your dental office relocation and minimize the impacts on patient care, staff morale, and operational efficiency.

Understanding the Reasons for Relocating Your Dental Practice

Dental practices decide to move locations for a wide range of reasons, such as the following:

• Expanding the practice to a larger location to create more space for patient treatment rooms or allow for future growth
• Moving to a better location that is in a more desirable area, is closer to the target patient base, has better parking, or is more accessible
• Upgrading facilities to a more modern practice that better supports new equipment and can adapt to future technology as your practice grows
• Changing your lease after the building owner has decided not to renew it or the rent has increased in costs significantly

An office relocation can potentially increase patient volume, improve your brand image, enhance operational efficiencies, and promote practice growth — as long as you navigate the process successfully.

Planning Your Dental Practice Relocation

Facilitating a successful dental office relocation starts long before you begin moving equipment to the new office. Instead, take these initial steps to plan ahead as soon as you decide that a move is in your practice’s future.

Start With a Detailed Relocation Plan

Begin by creating a comprehensive plan with all of the details of your move. Mapping out your dental practice relocation in this way can help you address challenges before you encounter them.

Your relocation plan should include details such as your:

• Timeline: Do you need to be out of your current location by a specific date, or is the timeline flexible?
• Budget: How much can you afford per month for the new space compared to your current lease?
• Key tasks: List the tasks involved in moving to a new location, such as advertising your new address, moving existing equipment to the new dental office, setting up your new space, etc.

Jot down any details that seem pertinent to the relocation. Careful planning can help you understand whether moving is feasible for your dental office and ensure a seamless transition.

Budgeting for the Move

You’ll want to anticipate the expenses associated with the dental practice relocation so that you can properly budget for them.

• Lease costs: Your new lease may include an application fee and deposit, as well as the monthly rent.
• Renovations: If your new location requires renovations to meet your practice’s needs, factor these into your budget.
• New dental equipment: Moving to a new office provides an excellent opportunity to update your X-ray machines, sterilization equipment, or dental chairs to meet the latest dental standards.
• Marketing: You may want to send print ads to existing patients to advertise the move and create paid ads to invite new patients to check out your new address.

Choosing the Right Location

Finding a new building that checks all of your boxes requires time and flexibility. As you search for the right location for your new dental office, consider all of the following criteria:

• Demographics: Do the average demographics in the surrounding areas match your target patient base? Consider conducting a demographic study to find out.
• Accessibility: Is there plenty of parking for patients and staff? How far is it from your current location? If it is in the same state, you won’t need a new license.
• Visibility: Is the new practice location easy to find? Can you give simple driving directions to help patients find it?
• Proximity to competitors: How many other dentists are located within a one-mile radius?

Preparing Your Dental Practice for Relocation

Once you have signed the lease on a new dental office location, it’s time to begin taking actionable steps to move your current practice to the new address.

Communicating With Patients and Staff

Even if your new dental office is better than your existing one in many ways, change can be stressful for patients and staff. Take the time to communicate the dental practice relocation thoughtfully. Here are some tips:

• Tell staff about your intentions to move as soon as possible. Your staff deserves to be kept in the loop about major changes to your practice.
• Notify patients via email and letter at least one month before the move. Emphasize the perks of the new location and invite patients to call your practice with any questions.
• Send reminders via email and text as the move date approaches.

Managing Patient Records and Digital Assets

Keep patient records organized throughout your move. If you haven’t made the switch to digital, now is an excellent time to do so. You won’t risk paper files becoming lost in the shuffle; instead, your records will be stored digitally in the cloud.

Now is also a good time to review how you have backed up your patient records and other digital assets. Also, keep HIPAA in mind as you move any physical files. Don’t allow movers unmonitored access to your patient information.

Hiring Professional Movers and Contractors

You’ll likely want to hire professional movers to move large equipment and furniture to your new dental office. Take the time to select a reliable moving company that has experience handling medical equipment and sensitive items.

Executing the Move

Once it’s time to move locations, follow these steps to stay focused and efficient throughout the process.

Setting Up the New Office

Your equipment and furniture may not fit quite the same in the new space as they did in your previous location. Follow these steps to set up your new office successfully:

1. Plan the layout before you begin placing items. Consider the best floor plan for workflow efficiency in patient rooms and patient comfort in the waiting room.
2. Place furniture in the predetermined locations and make minor improvements as needed.
3. Install equipment according to the instructions from the equipment supplier.
4. Set up IT on all computers.

Minimizing Downtime and Disruptions

Your office may need to close for a few days as you move dental offices, but you can follow these steps to minimize downtime:

• Schedule the move during off-hours, such as over a holiday weekend.
• Notify patients in advance and schedule appointments at the new location as soon as possible.
• Have a contingency plan in case anything goes wrong during the move.

Post-Relocation Steps

After the move, follow these steps to complete the process.

Marketing Your New Location

Begin marketing your new location to prospective patients by:

• Updating your practice’s address on Google Maps and other online directories and deleting your old address; you should also add a new photo to your online profiles to showcase the new address
• Adding your dental office to new directory listings, including information about your dental license and any professional associations you are a part of
• Posting about your move on social media and double-checking that your social media profiles contain the new address.

Introduce yourself to other local businesses in the neighborhood as well to establish a professional relationship.

Evaluating the Success of the Relocation

Assess metrics and key performance indicators (KPIs) to evaluate the success of your dental practice relocation, such as:

• Patient retention rates
• New patient influx
• Staff satisfaction
• Operational efficiency

How Weave Supports Your Dental Practice Relocation Process

Even with the most careful planning, you may encounter unforeseen headaches while moving a dental office. With the help of Weave’s patient automation features, you can streamline many of the tasks involved in your dental practice management and patient engagement, carving out more time to work through challenges as they arise.

Streamlining Communication With Weave

Weave’s communication tools, like phones, texting, and reminders, can help you maintain clear communication with patients during this transition; informing them of your new practice location. You can schedule automatic reminders and offer two-way texting to ease patients’ concerns.

Digital Forms and Online Scheduling

With Weave’s digital forms and online scheduling tools, patients can easily schedule appointments while saving your staff time. Your office staff can focus on other steps in the moving process.

Leveraging Weave for Payment Solutions

Your dental clinic can streamline financial processes by utilizing Weave’s billing and payment solutions. You won’t need to spend money on a designated payroll processing company to ensure seamless payments for patients.

Your dental practice relocation poses many benefits for your business. With the proper planning, communication, and tools, you can achieve a seamless move.

Explore how Weave can assist your practice management needs during the relocation — get a demo today to learn more.