SEO Strategies for Health and Wellness Businesses: Increase Visibility & Patient Engagement

A 2022 Ipsos poll revealed that almost 90% of Americans would like to learn how to lead healthier lives. This is great news if you own a health and wellness company, since it suggests your business should have a large target audience.

However, it isn’t always easy to reach this audience. The health and wellness industry is filled with over 20,000 businesses. This can make it difficult to stand out.

Embracing SEO for health and wellness businesses can separate your company from the pack. See how to use SEO to capture the attention of Google and your potential patients.

Understanding the Basics of SEO for a Health and Wellness Business

A 2021 study found that about 83% of Americans who look up health information online do so through search engines like Google, Bing, and Yahoo. This alone showcases the importance of SEO for health and wellness business purposes.

What Is Search Engine Optimization (SEO), and Why Does It Matter?

SEO is short for search engine optimization. It’s a practice designed to help a search engine like Google understand websites so it can decide whether to recommend them to those conducting online search queries.

SEO matters because, if you don’t have an SEO strategy for your health and wellness company, it probably won’t appear on search results pages when people look up keywords related to your business. This might prevent your website from getting much traffic.

Studies have shown that about 1 billion daily Google searches — roughly 7% of them — relate directly to the health and wellness space. Take advantage of this by investing in SEO services.

Key SEO Terms and Concepts for Wellness Professionals

Before increasing your SEO efforts, learn about several key SEO terms and concepts:

• Keywords: Words and phrases in your website’s content that improve search rankings
• Meta tags: HTML tags that deliver information about your website to search engines
• Backlinks: Internal links to your website that appear on other websites and increase domain authority
• Mobile optimization: A process that makes websites more functional on mobile devices

On-Page SEO Strategies for Health and Wellness Websites

If you want to improve SEO for a health and wellness business, we’ll assume you already have a website. We’ll also let you know that simply having a website isn’t enough anymore. Rely on these on-page strategies to take it to the next level.

Keyword Research for Health and Wellness Businesses

Adding relevant keywords to your website is a direct ranking factor to improve SEO. But you shouldn’t just pull these keyword phrases out of thin air.

Instead, use keyword research tools like Google Keyword Planner. The most important keywords are the ones relevant to your business with high search volume and low competition.

An example is “wellness clinic near me.” Finding long-tail keywords like this during keyword research can help your site reach a more targeted audience and search engines.

Crafting High-Quality Content

While it’s a great idea to add keywords to your health and wellness website, don’t do it at the expense of readability. Create high-quality content for your website’s service pages, start a blog, and update it regularly. Publish content that is informative and engaging.

Optimizing Meta Data for Better Online Visibility

To improve your company’s website further, optimize its metadata. This includes the title tags and meta descriptions used when you create content. Work the right keywords into them to encourage more click-throughs from search engine results pages.

Technical SEO for Wellness Professionals

Your health and wellness company’s SEO push should involve doing more than just optimizing your informative content. Look to improve your site’s technical SEO for wellness professionals, too.

Mobile Optimization and User Experience

More than 60% of organic search traffic comes from mobile devices. This highlights the importance of making your company’s website mobile-friendly. Utilize responsive design to make it look great on any size screen.

Improve its load times on smartphones as well. Taking these steps will result in a better user experience.

Secure and Accessible Website Architecture

About 95% of websites utilize the encrypted HTTPS protocol. Make your site secure by following their lead.

Additionally, incorporate accessibility features into your site, such as resizeable text, alternative text, and keyboard navigation.

Off-Page SEO Strategies To Boost Authority

Making improvements to your health and wellness website isn’t the only way to boost your healthcare SEO efforts. You can also do it by using off-page strategies.

Building Backlinks From Reputable Sources

The more backlinks your website gets, the higher it’ll land in organic search results. Build backlinks by:

• Writing guest blogs for other health and wellness websites
• Participating in interviews with local news outlets
• Adding your business to professional directories

Leveraging Social Media for SEO

Social media marketing can help your company’s SEO efforts by:

• Providing a place to share content
• Creating more brand awareness
• Sending people to your website

Maintain a social media presence on Facebook, X, Instagram, TikTok, and other platforms.

Local SEO for Health and Wellness Practices

If your health and wellness brand wants to target those within your city, local SEO can produce results. You can outpace every other local business in the health industry and climb up the local search results pages.

Optimizing Google Business Profile and Local Listings

Do you have a Google Business Profile yet? If not, take these steps:

1. Visit google.com/business and log in to your Google account.
2. Enter your business name and address.
3. Identify your business as either a storefront or service provider.
4. Select the right category for your business.
5. Add your business phone number and website.

From there, you can verify your Google Business Profile and optimize it by adding a business description and photos. You can also encourage people to leave reviews and respond to them. It’s an easy way to give your local search SEO a bump.

Creating Location-Specific Content for Search Engines

Another way to improve the local SEO for a health and wellness business is by creating high-quality website content that focuses on your location. You can, for example, incorporate your city and state into blog posts or put together articles about local health trends.

Monitoring and Adjusting Your SEO Strategy

Even the best SEO strategy won’t send your business soaring up search results pages forever. Make adjustments to this strategy over time.

Using Analytics To Track SEO Performance

Do you want to see how well SEO services are working? Use tools like Google Analytics and Search Console to analyze:

• Website traffic
• Keyword rankings
• User behavior

Consider performing competitive analysis as well. This competitive analysis can show how your website stacks up to competitors’ sites.

Continuous Improvement and Staying Updated

Google and other search engines are always striving to get better. Research the latest algorithm changes and identify SEO trends that can keep the future looking bright for your business.

Weave Can Help Improve SEO for Your Health and Wellness Company

By investing in SEO for a health and wellness business, you can get more eyes on your company and market your services more effectively. But you’ll need to employ the right content strategies to attract and retain patients and bring in more revenue.

Weave can help by offering marketing solutions for health practitioners. We can also deliver other services, such as online scheduling, review management, and digital forms. Schedule a demo now!