Top Veterinary Social Media Post Ideas To Engage Your Clients

Does your veterinary practice put up a social media post on February 20 every year celebrating National Love Your Pet Day? If not, this is one of the simplest veterinary social media post ideas you can employ. It can help your veterinary clinic connect with pet owners like never before.

According to a recent study, over half of veterinary practices utilize at least one of the major social media platforms for marketing purposes. They also rely on the latest veterinary social media practices to reach much wider audiences than they can with their websites alone.

If your veterinary practice doesn’t have social media accounts, change that now. Then, discover more about the best veterinary social media post ideas to ensure your practice can create the most engaging content possible.

Learn more about these ideas below.

The Importance of Social Media in Veterinary Practices

Surveys have shown that about 65% of pet owners post about their pets on social media at least twice each week. They’ve also suggested that over one-third of these people create social media accounts specifically for their pets.

These statistics should highlight the importance of creating social media pages for your veterinary practice. Pet lovers are on all the major social media platforms, including:

• YouTube
• Facebook
• Instagram
• TikTok
• X (formerly known as Twitter)

If your veterinary clinic uses the right social media post ideas, you can build up trust with animal lovers, touch on topics that teach them about taking better care of their pets, and even retain current clients while bringing in new ones. You can also give your practice a unique voice to separate it from other veterinary clinics.

Veterinary Social Media Post Ideas To Engage Your Audience

Not sure where to start after setting up social media channels for your veterinary practice? It isn’t always easy for those in the veterinary industry to come up with winning social media post ideas, especially when they’re so focused on providing pet healthcare services and protecting pets from health problems.

Here are some social media ideas that can help take your vet practice to the next level.

Educational Content

More than 65 million American households have at least one pet. This might lead you to believe that people know everything there is to know about pet health care.

However, many people are constantly searching for new pet care tips. Consider trying to educate pet owners by creating social media posts with titles like:

• “How To Keep Pets Safe in the Summer”
• “10 Helpful Tips To Help Make Any Pet Happier”
• “A Guide on Adopting Local Shelter Dogs or Cats”

You might even want to shoot educational videos for clients. These types of social media posts can work wonders for your vet practice’s ability to develop trust with clients.

Behind-the-Scenes Posts

Would you like to shine a light on the veterinary assistants and other veterinary professionals who keep your practice up and running? Behind-the-scenes posts can reveal the inner workings of your vet med practice and give existing and potential clients a glimpse into how hard you work to ensure people’s pets get the care they need.

You may even want to go as far as to shoot the occasional “A Day in the Life of a Veterinarian” video to encourage clients to get to know your practice better.

Client Spotlights and Testimonials

Hopefully, you’re already aware of just how important regular online reviews are to your vet practice. Over 90% of Americans read online reviews before investing in products and/or services from a company.

So, you can imagine how effective posting client spotlights and testimonials on your practice’s social media channels can be. You can utilize these posts to share:

• Video reviews from happy clients
• Success stories about pets you’ve treated
• Milestones your pet patients have reached through your veterinary services

Something as simple as a post titled “Spotlight: Arlo’s Road to Recovery” about a dog overcoming an injury or illness could create the engagement you need with your clinic’s social media followers. This could go a long way in forging an emotional connection that shows people you understand their love for their animal companions.

Interactive Posts

The more you get people interacting with your veterinary practice’s social media posts, the better these posts will perform. You might even find that posts will go viral when you make them more interactive than usual.

Great examples of interactive posts are those with titles like:

• “Which Pet Treats Do Your Furry Friends Prefer?”
• “Show Us Your Best Photos — and Potentially Win a Prize!”
• “We Want To See Your Pet’s Best Tricks!”

Even simply sharing vet memes (or making some of your own) could generate interactions with pet parents on your practice’s social media accounts.

Holiday and Seasonal Posts

Any time there is a holiday on the horizon or a change in the season coming up, let it serve as an excuse for your vet clinic to go into overdrive when posting on social media. You can, of course, put up holiday-themed posts for Christmas, Thanksgiving, and Halloween.

You can also celebrate veterinary industry holidays, such as World Pet Memorial Day, International Dog Day, International Cat Day, and Pet Appreciation Week. Celebrating World Veterinary Day or Pet Dental Health Month can raise awareness about these holidays.

Promotions and Special Offers

Generally speaking, try not to put clients in a position where it feels like you’re selling something every time you post on social media. By the same token, don’t be afraid to boost awareness about any promotions or special offers your practice has from time to time.

Examples could include social media posts with titles like:

• “Get 20% Off Dental Cleanings in February”
• “Receive a Free Wellness Check with a New Patient Visit”
• “Schedule a Rabies Shot and Earn 25% Off Your Next Bag of Dog Food”

Creating a Calendar for Veterinary Social Media Posts

Almost half of small business owners in the U.S. admit to procrastinating when it comes to putting up social media posts. Many report not knowing exactly what to post and putting it off because of this. Creating a veterinary social media calendar can help you avoid this problem.

Importance of Consistency

About 75% of consumers say businesses should post once or twice on social media per day to keep their attention. Posting consistently on behalf of your veterinary practice can keep your followers engaged without constantly bombarding them with sporadic posts.

Tools and Templates for Planning

Planning what you’ll post in advance can help your vet clinic get ahead in social media marketing. Tools like Google Calendar and Hootsuite can assist your practice in developing plans and sticking to them.

Balancing Content Types

Each of the veterinary social media post ideas we laid out earlier includes different types of content. Create a nice balance of educational, interactive, and promotional posts each week and month so people never know what to expect from your practice.

Monitoring and Adjusting the Calendar

As time passes, your vet practice should see which social media posts work best for you and, maybe more importantly, which posts don’t get much traction. Tinker with your posting schedule accordingly, removing plans for posts that probably won’t perform well and replacing them with posts known to increase engagement.

Leveraging Visual Content for Maximum Engagement With Pet Owners

A 2024 Pew Research Center revealed that 83% of American adults use YouTube, while 68% use Facebook and 47% use Instagram. This makes these three social media websites the most popular platforms in the U.S.

What do they all have in common? They tend to allow people to scroll through visual content rather than getting bogged down by too many words.

Take advantage of this by incorporating as much visual content as you can when implementing veterinary social media post ideas.

Using High-Quality Images

High-quality images should appear on your veterinary practice’s social media channels early and often. This can include photos of:

• Your pet patients
• Your vet practice’s staff
• Your vet clinic

Creating Engaging Videos

Video content often performs well on social media, especially on platforms like YouTube, Facebook, and TikTok. Work to create engaging videos for your social media feeds. These videos can break down:

• Fun facts about different types of pets
• Animal trivia questions
• Safety tips for providing pets with protection

Infographics and Visual Stories

Using infographics on social media is a fantastic way for your veterinary practice to convey important information to people with pets. For example, an infographic showcasing the connection between pets getting neutered or spayed and living longer lives can encourage clients to call your clinic to learn more about this.

Visual stories, including success stories featuring pet patients, are great veterinary social media post ideas.

Best Practices for Veterinary Social Media Engagement

Don’t just post on your veterinary practice’s social media accounts. Find out how to engage with your audience by taking the following steps.

Responding to Comments and Messages From Pet Parents

As soon as you start posting on social media, people will begin to leave comments and send messages to your vet practice. Acknowledge all comments and messages promptly to build trust and grow your online community.

Encouraging User-Generated Content

People who own pets love posting photos of their furry (and not so furry!) family members on social media. Ask them to post pet photos in the comment sections of certain posts, and invite them to tag your vet practice any time they post pet photos on their own social media feeds.

Analyzing Engagement Metrics

Keep an eye on the likes, comments, and shares your vet clinic’s social media posts receive. This will give you a better idea of which types of content resonate with your audience, allowing you to post more of them in the future.

How Weave Enhances Your Veterinary Social Media Strategy

If you want to develop a sound social media marketing strategy for your veterinary practice, Weave is here to help. Here is how some of our top-selling products can assist with your practice’s social media efforts:

• Our review management system can help you collect positive client feedback so you can show it off on social media.
• Our communication tools, such as appointment reminders and online scheduling, can play a part in your promotional social media posts.
• Our solutions can be integrated into your social media strategies to streamline communication among your employees and improve overall client satisfaction.

Let Weave Help Your Veterinary Clinic Make a Stronger Social Media Push

If your veterinary practice isn’t using social media to its full potential yet, what are you waiting for? You can set your vet practice apart from all the others in your area by using the right veterinary social media post ideas. Watch the webinar to learn more about how to use social media to enhance client engagement.

Using Social Media to Drive Revenue for your Practice or Clinic – Weave Webinar