Optometry CE

Samantha Toth is an ABO certified optician and the President of Innereactive. As a professional speaker, she lectures internationally, teaching optometrists and opticians proven strategies for marketing their practices and enhancing the patient experience. Her niche expertise led her to be named one of the “Most Influential Women in Optical,” and her company was named one of Michigan’s Top 50 Companies to Watch in 2016.

Your practice’s relationship with patients is built over time, nourished by positive experiences in their journey, grounded in expectations, and confirmed through repeated interactions. Identify specific checkpoints in the patient journey to enhance their experience. You’ll learn strategies for contactless patient interactions, maximizing time spent with each patient, minimizing their time in office, and how to properly merchandise to attract new patients. You’ll improve existing patient retention and help patients make better purchasing decisions.