If you’re an orthodontist, you know the importance of maintaining a strong online presence. With so much competition in the field, it’s essential to use SEO tactics to set yourself apart from the pack. In this article, we’ll discuss some practical ways to improve your orthodontic SEO and drive traffic to your orthodontic website.
Like any other type of SEO, orthodontic SEO involves improving the website’s visibility and organic search traffic by optimizing its content, structure, and on-page elements. In addition, orthodontists must also improve their website’s rank with local SEO tactics optimizing for specific cities or regions. By following these simple digital marketing tips, orthodontists can improve their website’s visibility and drive more traffic from potential patients using search engine optimization.
Why SEO Is Important for Orthodontists
Orthodontists rely on patients finding their websites through the search engine results pages (SERPs). To compete in today’s market, it’s essential to have a strong SEO strategy in place. By optimizing your website and content, you can attract more visitors from relevant search queries and increase your web traffic.
In addition, SEO can also help you rank higher in local search results. This is important because most patients seek orthodontic treatment near their homes. By optimizing your website for local search, you can improve your chances of appearing in relevant local results.
An orthodontist SEO campaign will effectively improve your website’s visibility and organic traffic. In addition, it will also help you rank higher in local search results, making it easier for orthodontic patients to find you.
In brief, the benefits of orthodontic and dental SEO include:
- Most people use Google search to find a local orthodontic or dental practice when they have a bad tooth.
- It’s more cost-effective than using paid advertising such as running a Google Ad in Google Adwords.
- If you invest in SEO for your website, you can rank above the competitors in your area and receive more leads.
- SEO is a long-term strategy that will continue to provide results long after the initial investment.
- An orthodontic practice is a business that customers place a lot of trust in. The higher you are in the search results, the more credibility you will have with prospective customers.
Weave helps you easily collect and monitor reviews on Google and Facebook. These reviews can be some of the best marketing for your business.9 out of 10 people check online reviews before choosing a business
Steps to Find Your SEO Ranking
If you want to find your SEO ranking, the first step is to open up Google and type in a few relevant keywords. For example, “orthodontics Chicago” or “orthodontic dentist Naperville.”
Once you hit enter, you’ll see the search result that includes a list of organic results as well as some paid ads. Take a look at where your website ranks in the organic results. If you’re not on the first page, don’t worry, there are still plenty of things you can do to improve your ranking.
The next step is to take a look at your competitors’ websites. Check out their titles and meta descriptions to see what they’re doing differently. Are they using keyword-rich titles? Do their meta descriptions entice clicks? By analyzing your competitors, you can get some ideas for improving your own SEO.
Finally, use tools like Google Analytics and Search Console to see how your website is performing. This will give you insights into your website’s keyword rankings, backlinks, and other important metrics.
By following these simple steps, you can better understand where your website stands in terms of orthodontist SEO. Armed with this information, you can start making the necessary changes to improve your ranking.
7 Quick Tips to Improve SEO Rankings for Your Orthodontic Practice
Orthodontic marketing is a competitive field, and many practices will hire an orthodontist SEO company to help improve their rankings. However, you can do a few things even if you aren’t an SEO expert to boost your website’s Google ranking. Here are 7 quick tips to get you started on your search engine optimization journey.
1. Use Email to Increase Traffic to Your Orthodontic Blog
Email is a powerful digital marketing tool that can help you drive traffic to your orthodontic blog. By building a list of subscribers from your customer base and sending them regular updates, such as your white paper you can keep them engaged with your content and encourage them to visit your site. Content marketing and email go hand-in-hand, so make sure you’re using both to your advantage.
2. Maintain a User Friendly and Fully Optimized Website
Web design trends are constantly changing, so it’s essential to make sure your website is up-to-date. In addition, your website should be optimized for both users and search engines, creating compelling content, using keywords, and having a user-friendly design. Keeping your website updated and optimized will improve your chances of ranking higher.
As most searches will be performed on a mobile device these days, your website design must be responsive, i.e., mobile-friendly. This will ensure that your website loads quickly and correctly on all devices.
3. Refresh Your Google My Business Page as Needed
Google My Business is a free service that allows businesses to maintain their online presence on Google. It’s important to keep your information up-to-date, including your address, hours of operation, and contact information. You can also add photos and videos to showcase your orthodontic practice.
To ensure you appear on the Google Map results for your area, ensure you’ve claimed your business and verified it. Local SEO services can help you with this if you’re unsure.
4. Search Google to Know the Keywords to Put in Your Online Content
We’ve touched briefly on this earlier, but it’s worth mentioning again. For your website to rank higher in search results, you need to use the right keywords. How can you be sure which keywords to use?
One way is to simply search Google for your target keywords. For example, if you’re an orthodontist in Chicago, you might search for “orthodontics Chicago” or “braces Chicago.” By looking at the results, you can know which keywords are being used most often.
You can also use keyword research tools to find popular keywords related to your orthodontic practice. These tools will give you insights into which orthodontic or dental keywords are being searched. You can use free tools such as Google AdWords Keyword Planner and Ahrefs’ Keyword Generator.
5. Collect Google Reviews to Build Your Online Reputation
A digital marketing strategy that always pays dividends in building your online reputation is collecting Google reviews from your patients. When someone Googles your orthodontic practice, they’ll see your reviews right on the first page. This will help to persuade them to choose you over your competition.
Positive reviews can help you attract new customers, but it is also important to respond in a professional manner if you receive a negative review.
6. Promote Your Orthodontic Practice on Social Media
Social media platforms such as Facebook, Twitter, and Instagram are excellent ways to promote your orthodontic practice. You can use social media to share blog posts, announce special offers, or simply give patients an insight into your day-to-day operations.
When promoting your content on social media, it’s important to use relevant hashtags. This will help ensure that your content is seen by people interested in what you do.
7. Share Engaging Content Topics With Your Clients
Your website should be full of high-quality, engaging content. This will not only help with your SEO efforts but will also encourage patients to keep coming back to your site.
You’ll build trust with potential and current patients by providing valuable and informative content. This will ultimately lead to more business for your orthodontic practice.
Sometimes, it pays to think out of the box; orthodontics isn’t the most exciting of topics, so mix it up with some human interest stories and show the fun side of orthodontics.
Example – Dogs with Braces, Depending on Your Clientele
For instance, if you have a pet-friendly orthodontic practice, you could post photos of dogs with braces. This will not only be entertaining for your patients, especially kids but will also help to show the human side of your orthodontic practice.
Conclusion
Orthodontists have a unique opportunity to improve their patients’ lives by straightening teeth and improving their smiles. However, in order to reach as many potential patients as possible, it’s essential to use effective SEO strategies for your orthodontist marketing.
Even without using an SEO Service these tips can help ensure that more people find your orthodontic practice online.
Schedule your demo to start boosting your orthodontic practice SEO.
