How To Optimize Your Physical Therapy Website Design

As a physical therapy practice, your website serves as your number-one marketing tool for attracting and converting new patients. If you aren’t optimizing your website design, you’re missing out on leads. Read on to discover how you can expand your clinic by streamlining your physical therapy website.

Understanding the Basics of Designing Physical Therapy Websites

An effective physical therapy website always includes a few fundamentals, making the design incredibly easy to use for potential patients.

User-Friendly Navigation

Modern patients expect easy access to the information they need. Easy website navigation prevents site visitors from getting confused and leaving your site and ensures that people can schedule an appointment or contact your clinic. We recommend the following tips when designing your physical therapy website:

• Choose unique but informative website page titles so patients know where to access information
• Use a collapsible hamburger menu that links to all vital pages in a particular order
• Offer contact information in a visible location, like your header
• Integrate internal linking throughout all pages
• Add more in-depth navigation in your footer
• Offer easy access appointment forms and contact buttons so you can stay connected with patients
• Run your website through a site audit to remove errors like broken links

Responsive and Mobile-Friendly Design

Developing a mobile-friendly website is no longer an option. As of 2021, 63% of Google searches came from mobile devices. In today’s digital landscape, you must develop a mobile-friendly physical therapy website so you don’t miss out on potential visits from users searching on their smartphones and other devices.

Showcasing Your Services and Expertise

Your new website should make your practice appear as the best physical therapy team in the area so new patients feel compelled to choose you over the competition. By focusing on your specialty services and success stories, you can boost your conversion rate while proving through practice expertise.

Highlighting Specializations To Stand Out From Other Physical Therapists

Showcasing your practice’s areas of specialty can help you stand out from other practices. Think about what injuries you treat most often or what treatment services you specialize in. For example, you may highlight sports rehabilitation or pediatric therapy on your website, which can help you attract more leads interested in such services.

Integrating Patient Testimonials and Success Stories

Today, modern patients prefer to choose a reputable, credible physical therapist over one that invests heavily in marketing ads. When you include real patient reviews and stories on your website, more visitors may see your team as trustworthy.

We recommend requesting reviews after patient visits so you can create testimonials on your website once you’ve received stellar feedback. Testimonials can spark inspiration in web visitors, allowing them to see the difference your practice could make in their lives.

Optimizing for Search Engines (SEO)

The best physical therapy websites optimize their site designs for users and search engine crawlers alike. Search engine optimization allows your website to rank near the top of results for search queries like “physical therapy clinic near me,” so you can get more appointment request calls.

Integrating Keywords

The keyword strategy you create determines where your physical therapy site ranks. You want to choose terms with decent monthly search volumes, but they must also be relevant to your physical therapy marketing content. Keep your end vision in mind and relevant terms that won’t compromise the readability of your site.

Leveraging Local SEO

Local SEO involves refining your Google ranking to reach patients in your nearby community. We recommend adding geo-responsive phrases to your keywords, such as “near me” or “in X city,” so your physical therapy website can appear in local searches. You will also need to add your clinic website to local directories, like Google Business Profile, so you can rank well in local searches.

Creating an Engaging Content Strategy

The best physical therapy websites go beyond service-related pages by integrating full content strategies that attract and retain website visitors. As a professional PT clinic, you can create knowledgeable blogs on relevant topics, video and interactive content, and more. For example, at Weave, we offer webinars on Modern Marketing with Social & Traditional Media and Attracting Patients to Your Practice.

Blogging on Relevant Topics

Your professional PT website can create blogs on many relevant topics, though you want to choose ones that resonate with your target audience. You should review your target keywords and ideal patient to select topics that will appeal to potential users while ranking well. For example, you could write about at-home exercises for strengthening a sprained ankle.

Integrating Video and Multimedia

Videos, interactive images, and other media content all provide a new level of engagement that can boost your site performance levels and conversion rate. Many practices curate quality video content on channels like YouTube to help patients practice their PT exercises from home. You can even develop infographics or interactive images explaining similar topics on your site.

Developing Effective CTAs To Encourage Patient Interaction

The end goal of your website should be to encourage users to schedule an appointment. Your call-to-action should be actionable, engaging, and precise, like “REQUEST APPOINTMENT: (000) 111-2222.” You can test out multiple CTAs across your site to see which resonates best with your website visitors.

See Marketing Results Today With Weave

The best physical therapy websites are mobile-friendly, easy to navigate, filled with useful content, and optimized for search engines. At Weave, we help PT websites increase appointment rates with convenient scheduling tools, patient review collections, and more. Get a demo for Weave today to join the top-performing PT sites.